He told his staff that Vox Media has never before settled a harassment claim against the company. “All investigations, including that one, that yield findings of misconduct, I will always act swiftly to protect our employees, our culture, and in doing so, I will protect our company,” he said. 12 about misconduct they experienced while working at the company.īankoff also promised to take quick and decisive action based on the results of the investigations. He thanked “everyone who has come forward” with allegations, and singled out the former employee who wrote on Oct. It’s important to the company, it’s important to our culture to get that information.” … We want all the information that we can get. “It’s important for me to stress that, because there are still people coming forward, and I want to encourage people who have not yet come forward to do so as well. We aspire to be a platform for creating professional media brands at scale and also for brand advertising at scale.”įor Bankoff, it's this overall platform approach that has led to Vox Media's success a tech-driven media approach apropos of our incessantly changing digital landscape.Bankoff also encouraged his staff to be forthright. Or Nextflix, which is a platform for film entertainment. Or Amazon, which is a platform for e-commerce. If you think of the great platforms of our time: Facebook, which is a platform for self-expression. And Chorus really became the company's primary asset. But in order to do that at scale, needed a product platform…So, we developed one – it's called ‘Chorus'. “The notion was: let's go after these topical points of passion for people. While Bankoff attributes Vox Media's successes on the creation of overall digital experiences, he admits that none of these accomplishments would be possible had the company not gone out of its way to create its own platform for its media channels. That storytelling has to be aided and assisted – from outstanding design to excellent user interactions UX, to great writing, great photography, great ways of finding an audience – whether that's social or direct.” So, how does Vox Media do it? How does it continue to thrive in the hyper-competitive landscape of digital media? Storytelling. There are also stark differences between the consumption of online content versus in print content, so you have to adapt to those. The online media landscape has changed since his days at AOL, and the mere production of content – even really great content – is a bad strategy when you consider the constant changes taking place online. “The product is really the overall experience, though – which is inclusive of what's written on a page, what film or video's on a page, what advertising's on the page, what interactions to do…You know, it's an experience.”Īccording to Bankoff, content is just one aspect of the media game. “I'd say that content is part of the product,” said Bankoff. At last Wednesday's Tech Cocktail DC Sessions event, chairman and CEO of Vox Media, Jim Bankoff, revealed that the secret to the company's growth: despite being a media company, he doesn't consider content to be their product. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company's successful development of topical media content has allowed them to outpace more traditional publications on the Web competing in the similar markets. Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies.
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